+46 737 78 31 33 info@upendo.se
Follow us on :

Upendo Enterprise

Investing in rural – based small scale industries

Upendo Enterprise is a value-driven social business, a consultancy firm dedicated to invest in rural-based small scale industries in Sub-Saharan Africa providing complete innovative value chains that are gender – based and environmental friendly while promoting inclusive micro-business growth and job creation worldwide through micro-innovations for Ending-Poverty Investments.

Why rural – based industries?

 Our ambition is to open up rural communities to new opportunities making use of the large untapped pool of resources and opportunities available, improve rural economy, create decent employments as well as ensure access to basic services of human necessity. We intend to build up self-sustaining communities by facilitating innovation and entrepreneurship.

We aim to contribute to the attainment of the Sustainable Development Goals (SDGs)

Goal 1: “End poverty in all its forms everywhere”


Value chain business partners
News and Events
Our approach


  • Environment

    Increased awareness and action in combating climate change and its impacts. Set up Green Business from recycling of waste products – producing energy from biodegradable materials and valuable...
    Read More

  • Society

    All investments are located in rural areas with rural communities as owners, producers, distributors and consumers. The investments will create decent jobs and make substantial contribution to imp...
    Read More

  • Economy

    Diversity in the rural economy, new knowledge generates new ideas, products and services, and results in increased per capita income for rural people, women in particular.

    Read More

Meet Our Team


Per Urban Lundin

Managing Director